CENTIEL, the UK subsidiary of Swiss-based UPS manufacturer, CENTIEL SA has expanded its sales team with the addition of Mike Elms as sales and marketing director and Louis McGarry as sales manager. Elms who has 25 years’ experience in the UPS industry will now have overall responsibility for growing UK hardware and service sales while McGarry will look after regional hardware sales in the Southern region, including London.Swiss based UPS manufacturer, CENTIEL SA, has introduced its new PremiumTower™ stand-alone UPS in the UK through its UK subsidiary, CENTIEL Ltd. The PremiumTower™ is another high quality solution from the same R&D team that brought us CumulusPower™, CENTIEL’s world-class leading three-phase modular UPS system. PremiumTower™ is a stand-alone version ideally suited to applications where minimising total cost of ownership is a significant factor. Mike Elms, sales and marketing director, CENTIEL explains: “Although CENTIEL is a new name in the UK, the company’s pedigree has a long history and is unparalleled in the UPS marketplace. I have had the privilege of working with CENTIEL’s founder Filippo Marbach and his design team for over 12 years in a previous role. “In the early-90s, transformerless technology was pioneered by Marbach and he was also the driving force behind the design, development, and market introduction of the first three phase modular UPS,” confirms Elms. “Continuing this passion for technological innovation, in 2015 Marbach founded CENTIEL SA in Switzerland. “In my new role, I am delighted to become part of that same team once again, leading the UPS industry and bringing to market the very latest developments in 4th generation UPS technology in the form of CumulusPower™. CumulusPower™ is CENTIEL’s three-phase, modular UPS system which offers class leading “9 nines” (99.9999999%) system availability and very low total cost of ownership. One of my first tasks will be to demonstrate its many features and benefits at Data Centre World, as a start to driving sales growth throughout the UK.” Prior to joining CENTIEL Mike Elms has held a number of positions from technical support to sales management within the UPS industry and Louis McGarry has over ten years’ experience as an area sales manager. CENTIEL will exhibit its leading-edge UPS solutions at Data Centre World to be held at Excel in London, 21-22 March on stand: D1035.