Mike Elms
Managing Director, Centiel UK Ltd
I have more than 20 years’ experience in Uninterruptible Power Supplies (UPS) service, maintenance, projects, and sales. Holding titles such as UPS Service Engineer. Technical Support Manager, UK Sales Manager, National Sales Manager and Director. Working for various UPS brands including Riello UPS Ltd, Uninterruptible Power Supplies Ltd (UPSL/Kolher Power/Powerwave), and Socomec UK, I have built up an extensive knowledge of designing and specifying UPS systems across the IT, Financial, Telecom, and Data Centre Industry.
I am an undeniable fan of True Modular UPS systems and their benefits, I was first introduced to the technology during my time at Kohler UPS (previously UPS Ltd). I spent circa 10 years promoting the benefits of the PowerWAVE brand to clients throughout the UK in my role as UK Sales Manager.
I joined Centiel in 2018 as Sales and Marketing Director to launch the Centiel brand and it’s next generation of True Modular UPS systems to the UK UPS market. My role changed significantly in 2019 when I became Managing Director with overall responsibility for the UK subsidiary. I still has a passion for True Modular technology but these days my main focus is on driving the business forward as part of Centiel’s global expansion plans
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