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Mike Elms

Mike Elms

Managing Director, Centiel UK Ltd

I have more than 20 years’ experience in Uninterruptible Power Supplies (UPS) service, maintenance, projects, and sales. Holding titles such as UPS Service Engineer. Technical Support Manager, UK Sales Manager, National Sales Manager and Director. Working for various UPS brands including Riello UPS Ltd, Uninterruptible Power Supplies Ltd (UPSL/Kolher Power/Powerwave), and Socomec UK, I have built up an extensive knowledge of designing and specifying UPS systems across the IT, Financial, Telecom, and Data Centre Industry.

I am an undeniable fan of True Modular UPS systems and their benefits, I was first introduced to the technology during my time at Kohler UPS (previously UPS Ltd).  I spent circa 10 years promoting the benefits of the PowerWAVE brand to clients throughout the UK in my role as UK Sales Manager.

I joined Centiel in 2018 as Sales and Marketing Director to launch the Centiel brand and it’s next generation of True Modular UPS systems to the UK UPS market.  My role changed significantly in 2019 when I  became Managing Director with overall responsibility for the UK subsidiary. I still has a passion for True Modular technology but these days my main focus is on driving the business forward as part of Centiel’s global expansion plans

Articles, press and more

Cenitel Swiss Made Uninterruptible Power Supplies Swiss UPS Manufacturer
What Makes Centiel Different?

What Makes Centiel Different?

In the below video Mike Elms, Managing Director of Centiel UK explains the history of the Swiss-based UPS manufacturer Centiel and what makes them different. Centiel Group SA CENTIEL is a Swiss-based UPS  manufacturer with a highly experienced team of designers,...

Centiel Continuous Power Availability
Availability

Availability

In the below video Mike Elms, Managing Director of Centiel UK answer the question "what is availability?" and explains "how true modular technology can improve it".  Availability is defined as readiness of a system to provide a corrective service. Steady-state...

Mike Elms Managing Director Centiel UK
Misconceptions About Insurance

Misconceptions About Insurance

By Mike Elms, Managing Director, CENTIEL UK Ltd It has been said: insurance is like needing a parachute. If it isn’t there, chances are you won’t be needing it again!  The majority’s perception is that a UPS protects a critical load from power outages.  However, it...

failure is not an option. Centiel UPS Systems
Failure is Not an Option

Failure is Not an Option

By Mike Elms, Managing Director, CENTIEL UK Apollo 13 was due to be the third crewed mission to land on the moon.  Famously the mission was aborted when an oxygen tank ruptured just three days into the mission, resulting in loss of oxygen supply capacity and...

Contact Information 

Email: [email protected]

Phone: 01420 82031

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